Political Research and Marketing Analysis

Today, the opinion pollster has become the strategic center of most campaigns.  Clearly, the art and science of modern political polling has become the major influence in strategic decision -making in modern U.S. political campaigns.   The importance of analyzing the electorate via public opinion polls has grown as the need for direct feedback from individual voters has intensified. Political parties have become somewhat less influential; the power of traditional interest groups has atrophied; and television, telephone, and mail technologies have improved and begun to dominate direct communication with the voters.  Thus, to successfully manage the opinions, perceptions and agendas of business leaders, lawmakers and the general public, the Third House’s collective acumen in political research and marketing analysis is another critical asset in the complex public policy environment.